PROFESSIONAL WI-FI MARKETING SOLUTION
Marketing over Wi-Fi has grown and is now widely used. The Wi-Fi marketing model has proved its worth in campaigns that gather user information effectively.
Overview
Solution overview
Marketing over Wi-Fi has grown and is now widely used. The Wi-Fi marketing model has proved its worth in campaigns that gather user information effectively. Its chief strengths are the quality of the customer data it returns, the way it carries advertising and marketing messages at the lowest cost, and how quickly and effectively a campaign can be delivered.
WiCell is one of the pioneers of Wi-Fi marketing in the Vietnamese market, and with a customer base of medium and large businesses it is far easier for us to add a Wi-Fi marketing solution than for companies only now beginning to study it. Building a powerful, professional management information system — now with advertising that introduces products directly to the target user — assures quality Wi-Fi service while also meeting the company's advertising objectives.
Solution highlights
Multiple internet uplinks
Wicell equipment works across several internet paths at once — the LAN, the cloud or WAP — which keeps Wi-Fi marketing devices broadcasting for the maximum possible time at assured capacity.
Rack-mounted for easy management
Where other Wi-Fi marketing tools always sit outside the business (in the cloud) for the sake of link speed, WiCell for Marketing can also host this data on an internal service, making it easier to manage and avoiding the risks and outages of those clouds. Management access to the business's Wi-Fi marketing system stays continuous, stable and convenient.
A varied advertising ecosystem that sets the trend
In advertising and media, staying ahead of the trend matters enormously. WiCell provides solutions for engaging potential customers through effective marketing tools: data capture, app downloads, website clicks, banner clicks, video views, Facebook integrations and more. The business manages its own campaigns and chooses the marketing approach that suits its character and objectives.
Extremely fast backhaul
With 802.11ac/n, today's most advanced Wi-Fi standard, the link is assured to be very fast and exceptionally stable. Point-to-point acquisition connects the whole system wirelessly while creating the strongest possible paths, holding losses below 10%. Output of 1,000 mW and speeds up to 1166 Mbps are the measured figures that prove it.
Works across LAN, WAP and cloud networks
As noted, WiCell for Marketing runs powerfully, flexibly and consistently across the local LAN, an international (cloud) link and WAP alike. These paths complement one another and stand ready to take over if any one of them has a problem, keeping users online throughout. Where the cloud brings speed, the LAN and WAP bring stability.
Cloud-hosted for faster performance
The cloud is a powerful platform that speeds transmission when the service sits in the cloud. This cloud-based link achieves more than 90% of the device's rated throughput (a 10% loss is present in every network transport system).
